We create and manage bespoke social media strategies for clients in theatre and the arts.


With our innovative “IN the Spotlight” approach, our focus is to INvite, INteract, and INspire, ensuring your content and brand shine brightly.
We welcome fans into your brand’s vibrant world in your distinctive voice and style, creating content that encourages interaction and builds a community that’s immersed in the magic of your brand.
We prioritize real-time, authentic engagement with your fans by responding to their comments and resharing their content, ensuring they feel celebrated in every moment.
We foster emotional connections with new followers and strengthen bonds with long-time fans by sharing heartfelt and entertaining moments and milestones from your brand. Our strategy aims to cultivate fan loyalty and generate anticipation for seeing your show.


Zack Reiser
Owner and Founder
I love shining a light on the magic of theatre and the arts through social media. 

As the founder and owner of Neon Lights Digital Media, I combine my digital marketing experience with a personable, engaging style, striving to ensure that every project not only meets but exceeds client expectations. Whether you're looking to elevate your show's online presence or create unforgettable social media moments, I’m here to illuminate your artistic journey.

My professional credits include three years at Marathon Digital, where I spearheaded social campaigns for iconic Broadway shows and tours such as Hamilton, Hadestown, Back to the Future, Jesus Christ Superstar, Mamma Mia!, Sweeney Todd, and many more, as well as renowned Broadway brands, including Jujamcyn Theaters. Additionally, I spent a year in the Marketing & Communications department at the American Repertory Theatre in Cambridge, MA, working on their acclaimed 2016-17 season. My innovative content has generated millions of views, attracted thousands of new followers to the theatre space, and achieved engagement rates that consistently exceed industry norms.

With a M.S. in Integrated Marketing from New York University and a B.S. in Communication from Boston University, my versatile skill set includes strategy brainstorming, content development, shoot direction, photography, videography, TikTok creation, graphic design, photo editing, video production, copywriting, community engagement, and analytics tracking and reporting.

I’m passionate about forging meaningful connections and creating a collaborative and friendly environment with everyone involved in creating a brand, from actors and influencers to creative team members, producers, stage managers, and anybody in between.

Outside of my social media work, I’m a two-time Tony Award®-nominated producer with PickleStar Theatricals, helping bring shows like Cabaret at the Kit Kat Club, Harmony, and Fat Ham to Broadway. I’m based in New York City with my partner and our mini goldendoodle, Sadie, who likes to say hello at the top of every Zoom meeting.


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